During the ‘Week van de Kinderopvang’, we turned 6 famous Flemish parents into Crèche Test Dummies for the Leerstoel Kinderopvang,. They’re an academic organization dedicated to professionalizing the sector through innovation and research.
Every day, a new duo took on a fresh crèche challenge,
showing the heart and pedagogy behind the work of childcare professionals.
Pictures by Saan Van Elsen
We greatly appreciated the professional and collaborative approach. The team thought proactively with us, offered valuable input, and ensured smooth and transparent communication during the whole campaign
– Jochen, Professer ar the Ugent and founder of ‘Opvoeden doen we samen’
Together with our friends at Walkie Talkie, we ensured these stories and their essential message captured hearts, screens and press across Flanders. With a 100% increase in Instagram followers, it’s safe to say they got noticed!
Pictures by Saan Van Elsen
Meet the team
Scripting: Reina
Videographer: Jeroen
Edit: Andreas
Design: Laurent
PM: Kaatje
CD: Sander
PR: Walkie Talkie
New year, new me!
Following the success of this campaign, we were invited to refresh the visual identity of Leerstoel Kinderopvang for 2026. At its core is the concept of togetherness. Because raising children isn’t a solo task, our design focuses on blending their professional standards with a human-centered approach, finding harmony between a playful spirit and expert knowledge.