Appealing to an ever evolving audience
LolaLiza is a Belgian fashion brand founded in 2001. Over the years the brand shedded a few layers to come to the form they’re now: a thriving fashion household name. LolaLiza works hard to appeal to an ever evolving audience and to keep their image current. They came to us with an exciting challenge mirroring that quest. “Please help us reach and bond with a younger audience.” Of course we jumped at the chance to create an authentic fashion podcast!
100% for and about YOU
With Lolaliza’s emboldening tagline – Dress like YOU – in mind, the concept took shape quickly. We decided to focus on who they value the most. The women who wear their colourful and bold creations. What makes their style unique? Which items are indispensable in their closet? And above all, how does their wardrobe enable them to be their true selves? We set out to create a podcast brimming with tips and tricks, outfit recipes and beautiful style stories.
Dress like YOU, the podcast
To do so we enlisted the help of Amber Janssens. As an actress and fashion influencer, she’s the ideal host for our girly party. In each episode we dove into the wardrobe of a different fashion lover. From hand me down opera costumes to nostalgic t-shirts: Amber gets to the bottom of their closets. What she finds there is inspiration and encouragement for each woman to dress with confidence.
Have you always wanted to know what lies within the wardrobes of An Lemmens, Farah El Bastani, Stephanie Planckaert, Anastasya Chernook, Romy Curvy and Anke Buckinx? We’ve got you covered. Listen to Dress Like You on Spotify.
