Many potential students feel the itch for something new but hesitate to take the leap. Odisee, the University of Applied Sciences wanted to increase awareness for its adult education programs by tapping into those relatable, everyday moments of professional doubt.
Using the Tik-Tok POV trend, we captured those relatable, everyday situations where life whispers (or shouts) that it’s time for something new. Whether it’s the boredom of a dead-end job or the realization that a passion has been sidelined for too long, the quirky videos provided the “nudge” potential students needed.
We maximize impact by distributing our video content across both social media and high-traffic digital billboards in shopping malls.
Meet the team
Videographer: Bram Laebens
Creative: Reina Rasti
Audio: Leander Leenders
Designer: Laurent Beuten
PM: Dominique Brion
Creative Lead: Sander Vanermen
Cast: Pieter Beck, Victoria Vande Ginste en Lisa Stemgée
