Celebrating the ‘80s era
Did you know that in Back to the Future, Marty McFly carries an Eastpak backpack? The exclusive Eastpak x Back to the Future collection brings back that iconic bag, celebrating the ‘80s era when Eastpak became a lifestyle brand.
Great Scott!
To help promote this collaboration, we re-created the iconic opening scene of the movie and designed an 80’s inspired movie poster, starring the new collection.
The campaign was launched during a Back to the Future movie night in Berlin, with special guest… the DeLorean.
For those who haven’t seen the movie, our gaffer Glenn made an interesting comparison between the original scene and our Eastpak version. Can you spot the differences?
