As a kid, Laurent Beuten spent hours drawing with his uncle on a piece of wallpaper. It inspired him to study graphic design but it was online tutorials that taught him the most. Illustrative challenges make Laurent excited. From digital marketing to packaging and posters: bring it on! He gets the most from working with the same client for a long time so he can fully align with the brand’s identity.
Laurent collects his work under the name ‘It’s Magic Here’. It refers to his love for card tricks he used to learn and perform. Today, he makes sure all his work comes with a pinch of magic.
YOUTUBE CHANNEL ART
Laurent started out as a designer for gamers with their own YouTube channel. He made their avatars and branded their channel. At the time, he was still a graphic design student. Being a gamer himself, he found a way to mix his love for graphic design and gaming. After the players, also the companies came knocking at his door.
PROJECTS IN THE SPOTLIGHT
Being an ambassador for technology brand ZbyHP while working on different projects together with two designer friends
Designing a full car wrap for Mazda along four other artists during a weekend in a chalet
Making visuals for online print store Belprinto, where his brother is a marketeer