Celebrating the ‘80s era
Did you know that in Back to the Future, Marty McFly carries an Eastpak backpack? The exclusive Eastpak x Back to the Future collection brings back that iconic bag, celebrating the ‘80s era when Eastpak became a lifestyle brand.
![](https://houseofmedia.imgix.net/uploads/2024/02/Schermafbeelding-2024-02-28-om-16.22.36-scaled.jpg?w=384&h=216&fit=crop&auto=format%2Ccompress&ch=DPR%2CSave-Data&q=60)
Great Scott!
To help promote this collaboration, we re-created the iconic opening scene of the movie and designed an 80’s inspired movie poster, starring the new collection.
The campaign was launched during a Back to the Future movie night in Berlin, with special guest… the DeLorean.
![](https://houseofmedia.imgix.net/uploads/2024/02/Schermafbeelding-2024-02-28-om-16.25.12-1-scaled.jpg?w=384&fit=max&auto=format%2Ccompress&ch=DPR%2CSave-Data&q=60)
For those who haven’t seen the movie, our gaffer Glenn made an interesting comparison between the original scene and our Eastpak version. Can you spot the differences?
![](https://houseofmedia.imgix.net/uploads/2024/02/Schermafbeelding-2024-02-28-om-16.40.47.jpg?w=384&h=216&fit=crop&auto=format%2Ccompress&ch=DPR%2CSave-Data&q=60)